![vw drivers wanted ad campaign vw drivers wanted ad campaign](https://d26eb5y2jukpbz.cloudfront.net/ebs/archive/1999/thumbs1x1/99006A_a.jpg)
In late summer, VW will break a spot-now in production-for the 150-horsepower sports version of the New Beetle. VW allocated more than $180 million on advertising in 1998, a 70 percent increase over the year before, according to Competitive Media Reporting. The 30-second spots-running this week on primetime network programs such as Ally McBeal, Dateline, Dawson’s Creek, ER and Homicide-will return for another short flight in late June or early July, running in rotation with the Jetta “Great Escape,” Passat “Synchronicity” and Golf “Mattress” ads, Vanzura said. “We don’t usually beat our chests, but we wanted to highlight some of the more than 40 standard features available,” Vanzura said of the latest ads. The second phase included brand-oriented spots for the redesigned Golf, Passat and Jetta.
Vw drivers wanted ad campaign series#
The first phase of the automaker’s 1999 advertising broke in December, a series of three teaser spots that titillated viewers with the “new VWs are coming” message. The ads represent the third phase of a yearlong advertising program aimed at maximizing “the buzz” around the brand, she said. Liz Vanzura, vice president of marketing for VW, described the ads as “more tactical” in nature, focusing on specific product features. Latest Arnold-Created TV Campaign Touts Models’ Special FeaturesīOSTON-Volkswagen of America has rolled out new commercials from Arnold Communications that tout standard features, a departure from its brand-building ads for specific models.